CPA Congress in Hong Kong brings together an informative and engaging program covering a wide breadth of topics, case studies and practical solutions.
The program broadly covers the two core knowledge areas of business and leadership. These knowledge areas have been identified as important for career success and are reflected in CPA Australia’s Career Guidance System.
CPA Congress sessions are colour coded so that you can easily navigate your way through the knowledge areas. Use the colour coding to help build a program that suits your personal development needs.
- 8.00 am – 9.00 am: Registration
- 9.00 am – 9.35 am: Opening ceremony and welcome
- 9.35 am: Keynote 1
-
Innovation in business – the Virgin and Virgin Galactic story
9.35 am – 10.35 am
Speaker: Will Whitehorn, Chairman, Loewy Group and Former President of Virgin GalacticView MoreSession Details
As President of Virgin Galactic, Will Whitehorn was at the hub of one of the most exciting business and technology ventures of the twenty-first century: commercial space travel. He took the project from being the nascent dream of Will’s boss, Sir Richard Branson, to a project with real spacecraft, test flights and a spaceport.
Will steered Virgin Galactic from concept to reality, convincing investors, overseeing technical plans, and moving to a position where daily flights to one hundred miles above the Earth’s surface were a genuine possibility. Few can claim to be involved in such a breakthrough project.
Will also served as the Virgin Group’s Brand Development & Corporate Affairs Director. He was seen as Branson’s right-hand man, having closely worked with him for over twenty years. It is remarkable to think that commercial flights could begin as early as the end of 2012 and there are already over 350 people who have booked their seats on a flight, paying around £200,000 for the privilege. This impressive piece of marketing being achieved with little or no money being spent on actual marketing and all through effective public relations (PR) activity and word of mouth.
In this session he will also explain the importance of online industry PR and innovation and how they can be used to create a competitive edge in business and how future space technology, including digital communications, will influence our lives.
- Back to top ▲
- 10.35 am – 11.00 am: Coffee break
- 11.00 am: Forum A
-
Surviving the new global economy
11.00 am – 12.30 pm
Speakers: view more to see impressive line-up of speakersView MoreSession Details
Chairperson:
Dr Sebastian Bombaci CPA (Aust.), HKRFP, Former Managing Director, BPP China Limited
Speakers:
Jeremy Hobbins, Director, Li and Fung (1937) Limited
Chris Leung, Senior Vice President, Senior Economist, Group Research, DBS Bank (Hong Kong) Limited
George Leung, Advisor, Asia-Pacific (Strategy and Economics), The Hongkong and Shanghai Banking Corporation Limited
Mac Overton, Senior Investment Officer, Sun Hung Kai Properties International Development Limited
Vaughn Richtor, Chief Executive Officer, ING Banking AsiaThe global economy is facing a fresh round of challenges brought on by increasing inflation, the introduction of ring-fencing policies by banks and tighter risk management and credit control under Basel III. This forum looks at what strategies businesses need to deploy over the next 10 years to maintain long-term growth and sustainability in an ever-changing and volatile global economy.
Topics include:
- the changing financial landscape: balancing the stakes of escalating global inflation
- the rise of the Association of Southeast Asian Nation's economies: regional integration and an economic outlook for the next decade
- redefining Hong Kong: enhancing Hong Kong’s regional and global competitive advantages
- Back to top ▲
- 12.30 pm – 2.00 pm: Networking lunch
- 2.00 pm: Keynote 2
-
China’s new generation of political leaders
2.00 pm – 2.30 pm
Speaker: Dr Willy Lam, Adjunct Professor, Chinese University of Hong Kong (History Department & Master of Global Political Economy Program)View MoreSession Details
China’s fifth generation of political leadership under the new General Secretary and State President, Xi Jinping, comes to power in October 2012. In his address, Dr Lam looks into the background of the new leaders, and outlines their strategy for China to play a more prominent role in the United Nations, the G20 Forum, the International Monetary Fund and the World Bank.
- Back to top ▲
- 2.30 pm: Keynote 3
-
Market access to China: Key success factors
2.30 pm – 3.00 pm
Speaker: Eddie Wang, Senior Adviser – Asia Pacific, McKinsey and Former President, China Minsheng Banking CorporationView MoreSession Details
As China rises to become the world’s second-largest economy, its market access has also improved, giving more opportunities to foreign investors. However, investor’s confidence in mainland-based enterprises have been eroded due to China’s lax intellectual property enforcement, weak corporate governance and accounting scandals of its new initial public offerings. What are some of the strategic industries in China that foreign investors can consider, and what pitfalls should they avoid? The speaker will also give you practical advice for setting up your business in China.
- Back to top ▲
- 3.00 pm – 3.30 pm: Coffee break
- 3.30 pm: Forum B
-
China – a new model?
3.30 pm – 4.45 pm
Speakers: view more to see impressive line-up of speakersView MoreSession Details
Chairperson:
Michael Chan FCPA (Aust.), Chief Executive, C&C Advisory Services Limited; President – Greater China, CPA Australia (1997)
Speakers:
Dan Chavasse, Regional Managing Director, Michael Page International
Nicholas Kwan, Head of Research, East, Standard Chartered Bank (Hong Kong) Limited
Frank Lai FCPA (Aust.), Executive Director and Chief Financial Officer, China Resources Enterprise, Limited
Dr Willy Lam, Adjunct Professor, Chinese University of Hong Kong (History Department & Master of Global Political Economy Program)
Eddie Wang, Senior Adviser Asia Pacific, McKinsey; Former President, China Minsheng Banking Corporation
Rex Yeung, Financial Controller and Company Secretary, Dynasty Fine Wines Group LimitedThis forum aims to look at Mainland China's recent and potential future following the 12th five-year plan. Topics include:
- sustaining gross domestic product growth and how to combat the threat of inflation
- from ‘the factory of the world’ to an economy based on innovation
- the rise of the middle class in China, and the positive impacts to the consumer market
- globalising Chinese brands: cross-cultural stakeholder engagement and international business strategy
- staff retention challenges in China and the incoming skill set requirements as China shifts towards an innovation-based economy
- Back to top ▲
- 4.45 pm – 5.00 pm: Closing remarks
| CPA Congress sessions are suitable for all competency levels as per the Career Guidance System. | |
|
Leadership |
|
Business |
 |
Technical |
 |
Personal effectiveness |